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Telecommunication

  • “Open-Space” Conferences on the basis of the Balanced Scorecard (BSC) in order to design new Sales Strategy for high-level personnel of leading telecommunication enterprises.
    • New sales strategy rollout: Define measurable KPIs that can track the strategy’s effectiveness (e.g., sales growth, market share increase, customer satisfaction).
    • Improvement in leadership alignment, measured through post-conference surveys or 360-degree feedback, assessing how well senior leadership is aligned on strategic goals.
    • BSC-based progress monitoring, where each department tracks progress against clearly defined KPIs (e.g., increase in customer acquisition rate, improved sales conversion rate, or higher customer retention rate).
    • Achieve a measurable improvement in sales performance within a set timeframe (e.g., 6-12 months), tracked through financial and customer metrics.
  • Sales-Coaching Sessions in EU for Field Market Managers of a market leader in mobile phones.
    • Sales performance improvement: Measure the increase in sales volume and revenue per customer for each Field Market Manager post-coaching (e.g., increase in average sales per month).
    • Track the adoption of new sales techniques, assessed via individual performance reviews and self-assessments by managers, looking for measurable improvements in their ability to drive sales.
    • Enhanced customer satisfaction: Use customer feedback surveys to assess improvements in service delivery and customer relationship management.
    • Set specific performance targets: For instance, a 10% increase in conversion rates or a 15% improvement in customer retention rates within 6 months.
  • Product trainings due to the local market strategies for Market Development Managers in 14 countries (EEMEA and South Africa) for a market leader of mobile phones.
    • Increased product knowledge: Measure training effectiveness through post-training assessments and on-the-job application, evaluating managers’ ability to execute local market strategies effectively.
    • Track market-specific KPIs, such as sales growth, market penetration, and customer satisfaction, to evaluate the success of training initiatives across different regions.
    • Measure the adoption of local market strategies through follow-up assessments, evaluating how well managers integrate training insights into their market execution plans.