SME owners require a holistic Coaching approach in growing their firms!
Business-Coaching is an individually tailored consulting service for the optimal integration of goals and possibilities of employees and managers in their existing or future professional tasks.
For the optimal fine tuning of individual goals and possibilities with the job requirements, the following topics can be addressed and combined if necessary:
Goal-Oriented Coaching
Method: SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals to align coaching efforts with the owner’s vision.
Application: Develop a growth plan with quarterly and annual objectives tied to sales, customer acquisition, profitability, etc
Tool: OKRs (Objectives and Key Results) frameworks.
Business Model Development & Review
Method: Frameworks like the Business Model Canvas or Lean Canvas refine the firm’s value proposition, customer segments, and revenue streams.
Application: Identification of inefficiencies or missed opportunities in the current model.
Outcome: Better product-market fit, improved margins, or new revenue streams.
Strategic Planning Facilitation
Method: Facilitation of strategic planning sessions that explore:
SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
PESTLE analysis (Political, Economic, Social, Technological, Legal, Environmental)
Outcome: Clear strategic direction and positioning in the market.
Financial Coaching
Method: Education and support on budgeting, cash flow forecasting, pricing strategies, and funding options (loans, grants, investors).
Application: SME owners read and interpret their financial statements and identify KPIs (e.g. gross margin, break-even point).
Outcome: Financial resilience and investor readiness.
Leadership and Team Development
Method: Leadership coaching to help owners transition from “operator” to “strategic leader.”
Topics: Delegation, hiring, team motivation, performance management.
Tools: Strengths/Weaknesses evaluation via CAPTain, DiSC, Situational Leadership, Team Roles, Responsibilities and Tasks.
Digital Transformation Coaching
Method: Guidance of SMEs in adopting AI automation tools, Company Dashboards, CRM systems, cloud accounting, etc.
Application: Implementation of relevant digital tools to streamline operations.
Outcome: Operational efficiency and scalability.
Marketing and Sales Enablement
Method: Audit of current sales and marketing efforts; growth campaigns.
Coaching Areas:
Market vs Product vs Customer segmentation
Digital marketing strategy
Sales funnel optimization
Outcome: Increased leads and customer lifetime value.
Accountability and Progress Tracking
Method: Regular (weekly or bi-weekly) coaching check-ins with KPI dashboards.
Tools: AI, Data & Project management Dashboards to track action steps.
Outcome: Increased accountability and execution consistency.
Mindset and Resilience Coaching
Method: SME owners manage stress, develop a growth mindset, and build resilience.
Tools: Cognitive Behavioral Coaching, GROW model, mindfulness techniques.
Outcome: Improved decision-making under pressure and sustained motivation.
Our approach to coaching . . .
- Helping people help themselves
- Resource-oriented
- Result-oriented
- Confidence as basis
. . . is reflected in our proceedings!